Packaging Redesign

For this project, I redesigned the packaging for Maui Moisture shampoo, keeping the brand’s tropical essence while giving it a cleaner, more minimal look. The original design felt overcrowded, so I focused on simplifying the layout, reducing text, and using modern fonts and clean lines. Inspired by beauty brands like Method and Dae, I leaned into the trend of aesthetically pleasing, minimal packaging. Each bottle reflects its main ingredient and benefit, blue for Coconut Milk, pink for Shea Butter, and green for Bamboo Fibers. After finalizing the digital designs, I printed and applied the labels to real bottles, then styled and photographed them with florals and greenery to highlight the brand’s natural feel. This project demonstrates how I can modernize an existing brand through thoughtful, visually refined packaging design.