@kaylinandkaylin
I support content development for Kaylin & Kaylin, a Los Angeles-based pickle brand with over 89K followers on Instagram and 190K on TikTok. My role focuses on short-form video content for Instagram Reels and TikTok, where I contribute to concepting and execution of playful, trend-forward ideas that align with the brand’s bold and fun personality. I stay closely tuned into platform trends and audience engagement to help ensure the content remains fresh, relevant, and resonates with the brand’s growing audience.
Video Content
These four videos highlight my ability to stay ahead of trends, use popular audios effectively, and create scroll-stopping content that feels both fun and on-brand. I handled everything from brainstorming, editing to choosing audios. Together, these top-performing videos reached a total of 2 million views. This is a reflection of my understanding of platform dynamics, timing, and audience engagement. This project showcases my skill in creating content that feels fresh, entertaining, and made to be shared.
Influencer Partnerships
In addition to content, I supported influencer partnerships by helping coordinate product sends to creators. This included organizing influencer information, confirming addresses and flavor selections, and making sure everything was properly prepared for shipment.
I supported the process behind these partnerships by helping manage the logistics of sending products, ensuring everything ran smoothly from initial request to delivery.
I directly supported product sends for creators such as Acquired Style, Iris Kendall, Hailey Welch, and Hope Schwing, along with a range of other creators.
The brand has also been organically supported by high-visibility creators including Jake Shane, Demi Lovato, Tana Mongeau, Teala Dunn, Quenlin Blackwell, and Andrea Russett, as well as additional creators across social platforms.