Influencer Marketing & Creator Campaigns
I’ve supported brands in both fashion and food, focusing on sourcing influencers and helping bring partnerships to life. I identified creators who aligned with each brand’s audience, aesthetic, and overall positioning, ensuring their content felt authentic and natural to the product.
From researching and selecting influencers to supporting coordination and outreach, I helped facilitate these collaborations and the resulting user-generated content, making sure everything aligned with each brand’s identity.
Wearfirst
Wearfirst is a men’s clothing brand sold in Costco, focused on an outdoorsy, everyday lifestyle and targeting dads, families, and adventure-driven consumers.
I sourced influencers across Instagram and TikTok with a strong focus on audience and content fit. I prioritized creators within family, fatherhood, and outdoor lifestyle spaces, making sure their content naturally matched the brand and felt authentic. I also adjusted my sourcing based on where the product was available. When Wearfirst expanded into select Costco locations in Spain, I shifted my focus to influencers in those areas so they could easily access the product and create content that felt real and relevant.
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Through this process, I sourced and supported multiple influencers across the U.S. and Spain, resulting in user-generated content that showcased the product in real, everyday settings. The content reflected the brand’s focus on family, lifestyle, and outdoor experiences, and felt natural to each creator’s audience while staying aligned with Wearfirst’s overall identity.
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Bel-Fries
Bel-Fries is a woman-founded food brand that started as a food truck and has grown into a fast-casual concept known for authentic, twice-fried Belgian fries served in cones.
I focused on sourcing and reaching out to local food influencers to support new product drops. I researched creators across Instagram and TikTok, prioritizing accounts with strong local audiences and content centered around restaurant reviews and trending food experiences.
Each drop featured unique menu items, including flavors like ice cream fries and caviar fries, so I was intentional about finding influencers whose content style matched the tone of each launch. I also made sure creators were able to easily visit the restaurant to create in-person content that felt natural and relevant.
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I sourced and brought in local influencers to visit the restaurant and create content around new menu drops. Each creator shared the product in a way that felt natural to their audience, helping build excitement around each launch and increase visibility within the local food scene. The content highlighted both the product and the overall brand in an engaging and authentic way.
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