Ali Rose Mann Digital - Internship
During my internship with Ali Rose Mann Digital, a social media marketing agency, I took creative lead on developing content for the company’s own Instagram page. While ARMD helps a wide range of clients grow their audiences and boost engagement, it’s just as important to to maintain and strengthen the agency’s own digital presence. My role involved designing fun, informative, and visually engaging content that reflected our brand personality while offering value to potential and current clients. From strategic analytics recaps to pop culture-infused memes, I created posts that not only showcased what we do but made our agency feel approachable, current, and creative.
Performance & Strategy Content
To build trust and communicate our impact, I developed a variety of posts that broke down what it’s like to be a client at ARMD and highlighted the results we deliver. One carousel series walked through our core services, content creation, community management, analytics, and strategy, in a clean format. I also created a 2024 recap post that visualized key data from the past year, including total views, new followers, and engagement across our client accounts. These posts were designed to be both informative and visually engaging, helping our audience understand what we do and why it works.
Creative & Shareable Content
To showcase the agency’s personality and creative edge, I created a series of fun, highly shareable posts designed to connect with a younger, trend-aware audience. These included memes using celebrity moments and viral pop culture references that humorously reflected the realities of social media management. I also brought in my interest in fashion by designing moodboard-style posts and trend roundups such as seasonal color predictions or "current obsessions" which kept the feed visually exciting and aligned with what’s relevant. These posts helped balance the account with a playful, relatable tone while still reinforcing ARMD’s voice and creative capabilities.
